International Marketing(17版) 博客來商業理財好書推薦



International Marketing(17版)



International Marketing(17版) 評價

網友滿意度:



最近正在煩惱人際關係與賺錢的效率

而且興趣或想法又很難與工作結合......

在博客來意外挖到了這本書↓↓

International Marketing(17版)

除了書中提到的各種方法建議外

發現心態與習慣也要適時的作調整

不同的視角、多元的思考也不可或缺

文字淺顯易懂又很深入人心

看完收穫非常多 也解惑了不少

是本非常值得推薦的好書!





博客來e-coupon傳送門



International Marketing(17版)



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商品訊息功能:

商品訊息描述:

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena. The 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content.

商品訊息簡述:

  • 出版社:華泰文化

    新功能介紹

  • 出版日期:2016/04/13
  • 語言:英文


International Marketing(17版)



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